Tuesday, September 29, 2009
Hot Bikes of Interbike: Handsome Cycle Co.
The gentlemen of Handsome Cycle Co. out did themselves with their booth at Interbike. Everything was cohesive in the style and presentation. The press kits they had were amazing and their business cards are fabulous. It was refreshing to see that the care and attention to detail that they have in their framesets extends beyond just the bikes. That is solid brand identity right there.
I have to say I was pleased to see the new She Devil single top tube mixte frame sitting along side the Handsome Devils. Nice.
Ben Morrison and Jesse Erickson of Handsome Cycle Co. are two pretty swell guys with sweet bikes.