Wednesday, May 18, 2011

LABrakeless Pop Up Shop

Royal T logo_uncoated copy   LA Brakeless 3

ROYAL/T IS WHEELIE EXCITED TO PARTNER WITH LA BRAKELESS FOR A SUMMERTIME BICYCLE POP-UP SHOP FROM MAY 18 – JULY 3, 2011

Culver City’s eclectic art and retail space hosts the Venice-based bicycle store for a six-week celebration of two-wheel transportation,
kicking off with a public opening party on Friday, May 20

WHAT:
From Wednesday, May 18Sunday, July 3, 2011, Royal/T—Culver City’s vibrant 10,000-square-foot art exhibit space and retail store—hosts beachside bicycle shop LA Brakeless for a six-week pop-up residency to support and celebrate the city’s ever-growing two-wheeled transportation culture.
Offering a wide selection of high quality, hard-to-find bicycle gear, apparel, and colorful accessories, the limited-engagement shop will provide pedaling Angelenos with everything they need to use bicycling as an empowering form of personal expression, exercise, and eco-consciousness. Products curated by LA Brakeless for purchase at Royal/T will include:

§  Full Bikes, Toe Clips, Grips, Forks, and Frames in all colors (prices vary)
§  Chrome Citizen Messenger Bags ($139.99)
§  Pace Cycling Caps ($14)
§  David Rowe’s “Fast Friday” DVD ($24.99)

LA Brakeless 1  LA Brakeless 2
LA Brakeless Venice Shop (photo credit LA Brakeless)

On Friday, May 20, 2011 from 7 – 10 p.m., Royal/T and LA Brakeless invite guests to wheel their way to Culver City for the pop-up shop’s opening reception. Free and open to the public, the party will feature live dub step music by DJ no electro, a race finish line for local riding group TakeOver LA, and drinks deals including 2 for $5 Pabst Blue Ribbon, in addition to snacks and cupcakes at the “cosplay” Japanese maid café for purchase throughout the evening.

On Friday, June 24, 2011 at 8 p.m., Royal/T will also host a screening of TRAFIK Pictures’ “To Live & Ride in LA,” David Rowe’s new documentary on Los Angeles’ fixed-gear cycling community and the city’s talented two-wheel riders. The film—which debuted at the 2010 Bicycle Film Festival—will also be available for purchase in the pop-up shop ($24.99) after Wednesday, June 22.

WHEN:
LA Brakeless pop-up shop at Royal/T:
Wednesday, May 18 – Sunday, July 3, 2011 | Open 10 a.m. – 6 p.m. daily (until 10 p.m. on select Wednesdays)

LA Brakeless opening reception: Friday, May 20, 2011 from 7 – 10 p.m.
“To Live & Ride in LA” film screening: Friday, June 24, 2011 at 8 p.m.

LA Brakeless Flyer
COST:
LA Brakeless products start at $14
May 20 opening party is free and open to the public


WHERE: 
Royal/T
 8910 Washington Blvd.
Culver City, CA 90232


CURRENT EXHIBIT:
From Thursday, April 14 through Thursday, June 30, 2011, “FACEMAKER” at Royal/T—a collection of street art and graffiti-inspired works by young artists from around the world, curated by Kathy Grayson of NYC’s The Hole—is open to the public and free of charge.

ABOUT ROYAL/T:
Located in Culver City, Royal/T is a playful blending of café, concept shop, and art exhibition space. The 10,000-square-foot space reflects the interior realm of fantasy that strongly influences the artist’s included in Owner Susan Hancock’s art collection. The art space showcases curated exhibitions with a focus on Japanese contemporary art; and an inventive concept store emulates the collection’s sophistication, a seamless merging of Japanese pop culture and high-end design. “FACEMAKER” will be on display at Royal/T from Thursday, April 14, 2011, through Thursday, June 30, 2011. The exhibit is free and open to the public from 10 a.m. – 6 p.m. daily, with extended hours on Wednesdays from 10 a.m. – 10 p.m. The concept store and space are open from 10 a.m. – 6 p.m. daily. Walk-ins are welcome. For additional information, guests can call Royal/T at 310.559.6300 and visit www.royal-t.org. Royal/T is also on Facebook and Twitter.

ABOUT LA BRAKELESS:
Located near Venice’s historic streets of Dogtown where skateboarders and surfers rule local culture, LA Brakeless is part of the fabric of the local community, offering high-quality, hard-to-find bicycle parts in addition to t-shirts, accessories, and helmets. LA Brakeless also offers repair services and bicycle work by an expert staff that is serious about biking and has created custom-made bicycles for some of Los Angeles’ biggest TV and music stars. For more information, please visit www.labrakeless.com.

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